The full creative and execution package behind the client report — for Joe's review.
Strategy, full SWOT (opportunities & threats unlocked), economics, brand system, mascot brief, complete website storyboard, SIGNAL content program, build playbook, and draft pricing — the comprehensive single-page review copy.
Brand system, mascot design brief (Blade / Marilyn Mower / Buzz), page-by-page website storyboard, smart quote form, and the complete SIGNAL content program with scripted shorts and launch sequence.
The contract a build session follows: ground rules, folder layout, phase-by-phase steps with acceptance criteria, deploy commands, definition of done.
The unlocked research detail: competitor intel, economics with sources, the name-collision issue, draft pricing rationale, and every open item before "go."